CASE STUDY: Deep Fried Films identity

letterhead

A straightforward identity project, except that it was blessed by having a client with a sense of humour who wasn’t worried about looking quirky. Movie production company Deep Fried Films, based in Toronto, wanted something that would stand out. So Shark Attack gave them… yes, a doughnut on a lurid pink background.

logo

Anyone with a passing acquaintance with Canada will know that the doughnut is almost a religious icon over there, and as for the pink colour? Well, it wasn't going to be easily missed, and the point of the design was to help the company’s letters and invoices stand out on studio executives’ paper-swamped desks.

compliment slip

mailing sticker

business card

Apparently, Deep Fried have been getting compliments about their stationery since the first print run.

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Client:

Deep Fried Films

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